ISSUE #12: Fall/Winter 2011
BU News Briefs:
Clients Embrace Hispanic Research; Coupon Win; Strong Web & PR Results
Very big kudos to the Behavioral Research team in Cincinatti for closing a multi-year partnership with Coupons.com. KN and Coupons.com will be collaborating on a variety of research looking at the value delivered by digital coupons; conference presentations and other public activities are almost a certainty.
Our Web site has seen significant traffic growth over the past 12 months … Pageviews jumped from about 69,000 in Q1 to over 84,000 in Q2. Among our most visited Web pages: the Dimestore homepage, the new Hispanic Research page, and our Brand Equity overview.
KN's recent work with AP/MTV ("digital abuse" poll) and the University of Michigan (ongoing children's health polls) have received excellent media coverage in recent weeks – from The New York Times, Huffington Post, USA Today, and many other sites and publications. And a recent KN Dimestore for social media ad firm SocialVibe prompted a cover story in eMarketer that caught the attention of many Dimestore clients and prospects.
Finally, the AAC team recently held a "summit" in the Roseland office with the Pharma team. Rarely have we seen the far-flung AAC group all in one place – not to mention so many Pharma folks. During the two-day meet-up, Katherine, Joanne, Steve, and team took the group through a "Day in the Life" of a drug. They also reviewed some new methods AAC has been experimenting with for the Pharma team to assess what is working and what needs additional development in our analytics portfolio.