ISSUE #11: Summer 2011

KN welcomes fresh talent in six offices

With new hires and summer interns all around us, KN has taken on a fresh look – and been benefitting from a wealth of new perspectives. Talented folks have joined us across the company, from Survey Science to KN Dimestore; read up on these latest members of the KN family – and welcome them when you get a chance!

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Chicago

Ben DiPaola
Research Analyst, Survey Science

To escape the harsh winters of his hometown – Buffalo, NY – Ben decided to move to Chicago (wow – Buffalo is that bad?), where he completed his graduate studies in Communication at Northwestern University. While at Northwestern, Ben was able to explore and practice survey and statistical methods and is excited to continue with this work at KN. When outside of work, Ben can mostly be found scanning newspapers to keep up to date with current events and political discourse, reading a statistics-related text, or attempting to beat his family members in Scrabble.

Geoffrey Williams
Research Analyst, Project Management

Born and raised in Washington D.C., Geoff initially found himself drawn to mathematics and symbolic logic; but after taking calculus and philosophy classes, Geoff decided to become a Psychology major at Carleton College, in Minnesota. He hopes his new home in Chicago will combine the familiar comforts of city life (such as convenient public transportation) with the relaxed attitude of the Midwest. Geoff plans to continue his Carleton hobbies, which included improvisational theater, non-improvisational theater, and casual sports leagues (especially volleyball, soccer, baseball, and Quidditch).

Cincinnati

David Brown
Vice President, Business Insight – CPG/Retail

David is well known in the consumer goods and retail space; at SymphonyIRI Group, he managed teams that provided shopper insights to a variety of major CPG companies and associations. He specializes in providing his clients with a consultative approach to consumer information; his analytical specialties – related to shopper insights – include marketing mix, market structure, price promotion, and SKU optimization. Click here to read more.

D.C.

Chris Moessner
Vice President, Public Affairs, Survey Science

Chris leads our new Public Affairs practice, based in the just-opened D.C. office. Chris has 20+ years of experience in the federal and public affair sector aiding corporate and government communication programs. He has worked with an array of agencies, including industry associations, cause marketers, non-profits, and government/military clients, as well as Fortune 500 companies. Click here to read more.

New York

Crystal Ammari
Project Director, KN Dimestore

Originally from Los Angeles, Crystal a B.A. in Media Studies at California State University (Northridge), then moved to north for her graduate work, earning an M.A. in Cultural Communications at San Francisco State University. She has worked in both online and offline media and represented clients such as Microsoft, Verizon, and MasterCard during her 4+ years of experience. She started with KN Dimestore in mid-April and will be supporting its roster of annual subscribers.

Jonathan Speer
Research Analyst, Project Management

Jonathan graduated Cum Laude from the Isenberg School of Management at the University of Massachusetts, Amherst; he holds two degrees – a B.B.A. in Finance and a B.A. in Japanese Language and Literature. During his college career, Jon studied abroad at Sophia University in Tokyo, where he gained invaluable global experience. Jon has also figure skated competitively and enjoys cooking, reading, and spending time with friends.

Palo Alto

Carolyn Chu
Research Analyst, Survey Science

Carolyn is currently completing her M.A. in Experimental Psychology at San Jose State University. She received her B.S. in Psychology and minors in Communication and Education from the University of California, Davis. Carolyn has served as a research assistant in several social and cognitive psychology labs at U.C. Davis and as a lab manager at San Jose State. Her experiences in research and academics are what brought her to KN. In her free time, Carolyn likes to travel and enjoy different cuisines of the world.

Curtiss Cobb III
Director, Survey Methodology, Survey Science

Curtiss conducts internal research on all aspects of survey methodology and Knowledge Networks' survey process; he is available for consultation on survey research methods and questionnaire design. Prior to joining Knowledge Networks, Curtiss was the managing research associate at the Stanford Institute for the Quantitative Study of Society (SIQSS) and a graduate intern at the U.S. Census Bureau's Center for Survey Measurement. He has almost ten years as a survey research consultant in the private sector, working with clients such as the Department of Defense, the American Bar Foundation, and small marketing research firms. Curtiss received his B.A. from the University of Southern California and has an M.A. in Quantitative Methods for Social Sciences from Columbia University. He holds an M.A. and Ph.D. in Sociology from Stanford University. In his free time, Curtiss loves to be at the beach or in the snow.

Natalie Flores
Research Analyst, Survey Science

Natalie received her Bachelor's in Psychology, with a minor in Justice Studies, from San Jose State University. She is currently working on a Master's in Experimental Psychology at San Jose State and is hoping to complete her degree by the end of 2011. Natalie looks forward to gaining and applying new skills as a research analyst at KN.

Tess Heintze
Director, Profile Group

Tess grew up in England and Australia, but has lived in the U.S. for nearly 25 years – a history reflected in her distinctive accent! She has a Ph.D. in Public Administration from Syracuse University, an M.S.W. and B.A.S.W. from the University of Pittsburgh, and a B.Sc. in Pure and Applied Mathematics from Monash University, Melbourne, Australia. Tess has over ten years of experience as a university faculty member, researcher and analyst; she recently left a research position at Stanford University to join KN. Tess has been married for almost 25 years and has two children, ages 7 and 9.

Ben Spar
Research Analyst, Project Management

Ben graduated with honors from the University of Redlands with B.A. degrees in Economics and Creative Writing. While in college, he was involved in the honor societies of Mortar Board and Omicron Delta Epsilon and spent four months studying Macroeconomics in Beijing. Before joining KN, Ben worked as an analyst for Health Industries Research Companies, a primary research and benchmarking organization.

Kerry Zweig
Research Analyst, Project Management

Kerry just joined the Palo Alto office, after graduating Magna Cum Laude from the University of Southern California, with a major in Psychology and a minor in Cinematic Arts. At USC, she worked for two years in the Psychology and Business Labs under provost professor Dr. Wendy Wood, studying consumer behavior and habit formation through various IRB approved experimental trials. Her honors thesis looked at conditions under which interventions, in the form of information and instruction on the formation of favorable habits, might be most effective at inducing desirable consumer behavioral changes.

Roseland

Kris Anderson
Graphics Specialist, Graphics Services

Kris Anderson comes to Knowledge Networks from a production position with a business continuity consulting company. She has many years' experience in graphic design and desktop publishing, in corporate settings. Kris has a BA in Fine Arts from Montclair State University and tries to find creativity in everything she does. Living in northwestern NJ on Lake Shawnee, Kris and her husband enjoy the wildlife and outdoors, along with their pets. They enjoy year-round off-roading with fellow antique Land Rover enthusiasts from Canada to Utah.

Magaly Torres
Language Specialist

Magaly was born and raised in Lima, Peru. She went to Law School in Lima for four years and decided to come to the United States in 2001. Always interested in the humanities, she decided to major in English. Magaly worked as a Signing Coordinator in the Marketing Department at Linens 'N Things until 2008, then became an ESL (English as a Second Language) Instructor at Passaic County Community College. Outside of KN, you can find her spending her free time with her children, reading in English and Spanish, and going to New York City to enjoy music concerts. She likes to say: "The word is not the thing, but conveys what we feel about it no matter what language we use."

NY, NJ offices meet for food, drink, and fodder for another year's bragging, griping

The New York and New Jersey offices met recently at Forest Lodge conference center in Warren, NJ, for what has become a tradition – a shared picnic, and some friendly competition for another year of bragging rights. The outcome was open to debate …and debate continues! New Jersey claims it won the first of what was to be a one-game showdown; but then two more games were added, and New York came out on top. New Jersey won the tug of war decidedly – but a largely New Jersey-populated team took a drubbing in kickball. Even the water balloon toss was a draw; in two showdowns authoritatively refereed by Simon; Ed Madan and Joe Arcaroli of NJ won the first, and New York interns Maile Dyer and Daniel Nguyen the second.

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In between, there was unlimited food and drink; a spirited "guess who I am" tournament won by Rachel Harriet; a piñata that was swiftly dispatched by Sara Stanton (NYC's receptionist); bocci, ping pong, and more. Enjoy the snaps – we hope to be back next year!

Many thanks to the picnic's organizing committee: Lynne Armstrong, Lil Berlin, Maureen Corbin, Rob Davies, Erica Demme, Heather Figlar, Danielle Grant, Irina Kosoy, Ed Madan, Diana Orrico, Mark Shanosky and Sara Stanton.

P.S. Has anyone seen Wilson?

KN interns gain valuable experience – and become valued team members

This summer KN is lucky to have five truly talented interns – our largest "class" to date – in the New York, Palo Alto, and Roseland offices. Their resumes are already impressive, and they are gaining important, hands-on experience here at KN; at the same time, they are helping out in a big way! Click + sign below to learn more about these exceptional and personable research acolytes.

Gil Colonia
Roseland, NJ – Marketing

Gil completed his B.S. at Rutgers Business School, where he majored in Marketing. He works part-time for his family's construction business and enjoys playing various sports, including soccer. (Gil was a member of the Rutgers soccer team.) He lives in West Orange and has been based in the Roseland office but also working one day a week at KN New York. Gil plans to make the most out of his experience at KN by gaining hands on experience on how the research industry operates and getting to meet professionals in the industry every day. Gil will be interning for the Marketing department based in the Roseland office and will work from the New York office once a week as well.

Maile Dyer
New York – Business Insight

Maile is a senior at New York University, where she is majoring in Economics and Psychology and minoring in Business Studies. She is currently the Treasurer of Management Consulting Group at NYU and also works at the school's rock climbing wall. Last year, as a Research Assistant at NYU's Psychology Department, she assisted with the creation of surveys, data collection and data coding for foreign PhD students to determine how international perceptions of emotions relate and differ.

Daniel Nguyen
New York – KN Dimestore

Daniel grew up in central New Jersey. His parents are first-generation immigrants from Vietnam who escaped Communist rule during the Vietnam War. He is currently attending the Stern School of Business at New York University, with a double major in Marketing and Finance. Some of his interests are sports, photography, and volunteering at animal shelters.

Blanca Tapia
Palo Alto – Survey Science

Blanca Tapia recently graduated from San Jose State University with a B.A. in psychology. She has worked as a research assistant in a perception lab at SJSU and in a social psychology lab at Stanford. Her research interests focus on culture, social cognition and motivation. Blanca is interested in continuing her education.

Lauren Walton
Palo Alto – Survey Science

Lauren Walton graduated magna cum-laude from Maryville College with a B.A. in Political Science completing minors in both International Studies and Statistics. She is a Graduate Research Assistant in the University of Nebraska-Lincoln Gallup Research Center where she is a Master's student in the Survey Research and Methodology program. Lauren presented "Comparing Opinions of 'Clashing' Civilizations Between Western and Islamic Worlds" during the 2011 AAPOR conference.

Anniversaries

We have quite a roster of KN team members who have celebrated significant company anniversaries since we last checked. Adding in their time with companies that were acquired by KN, some have 15, 20 – even 25 years of experience! Our congratulations to these valued team members.

KN BUs make an impact at key industry conferences

By Erica Demme

KN has been a presence on the podiums of a variety of important MR conferences in recent months – talking about everything from segmentation to social media. Here are some highlights:

On June 13 in NYC, Simon Kooyman and Pat Graham spoke at the Advertising Research Foundation's Audience Measurement 6.0 conference. Their co-presentation -- "Social Media: Beyond Listening to Marketing Consequences" -- brought forth results from KN's The Faces of Social MediaSM, which provides marketers with information on the potential payoff of their social media efforts.

In the past several months, Ben Theriault and Florian Kahlert (KN Dimestore) participated in BrightRoll's V3: Video, Validation, Value – an eight-city road show that discussed online video advertising. BrightRoll, a KND client, executes video ad campaigns on media and broadcast properties for brand advertisers – including Toyota and Dunkin' Donuts -- as well as ad agencies.

Justin Edge spoke at PBIRG's Annual General meeting in San Antonio (PBIRG stands for Pharmaceutical Business Intelligence and Research Group). His presentation, “Aligning Segmentation and Targeting with Strategy,” focused on one of KN Pharma Health Care's top capabilities – global segmentation.

Knowledge Networks' Survey Science team had a significant presence at this year's 66th Annual AAPOR Conference – with nine authored or co-authored papers. Visit this link to read about our continuing ground-breaking methodological work. Topics included:

• Panel Conditioning Effects (work from our 2007-2008 Election Study with the Associated Press)
• Exploring Health-related Experiences and Access to Care (Differences between Online and Telephone Survey Administration)
• Choice of Content Presentation Mode in Web-based Survey Administration (respondents were offered the choice of reviewing content in one of three modes—video/audio, audio-only, or on-screen text--then asked to review the content in one or both of the remaining alternative modes)

Survey Science will offer a Webinar to clients/prospects in September -- a reprise of selected AAPOR papers.

Neal Heffernan and Erica O'Neill presented findings from KN's New Product Profiler database at the OTC National conference in May in Atlantic City. Looking at 80 OTC products, the presentation found that in-store merchandising was the most dramatic differentiator between products that grew and those that didn't in their second year post-launch. Contact Erica Demme for hard copy magazines with an article based on their presentation.

Neal also presented at the Association of Coupon Professionals' Industry Coupon Conference, April 12-14 in Atlanta. Data from KN's National Shopper Lab of loyalty card shoppers revealed that while digital print-at-home coupons are more powerful than printed free-standing insert (FSI) coupons at getting consumers to try a product for the first time; digital coupons yield an 18% lower ROI than print. The report was offered as a download to clients and prospects in a follow-up email.

Dave Tice moderated a panel hosted by Digital Hollywood in Los Angeles back in May. The discussion focused on innovations and issues with location-based marketing over smartphones and tablets. It included representatives from JiWire, GoldSpot Media Globys and Azuki Systems and Angry Villagers.

Ugam Product Management at KN

Ugam Solutions in India continues to provide KN with a wide variety of support, including Scripting, Data Processing, Coding, Graphic Services, Panel Relations, Statistics, and AAC. One of the newest areas is Project Management support for KN survey projects. The Business Insights practice has been using Ugam for Project Management support for RA-level tasks on survey projects since April, 2010. Currently, we have a team of 7 Project Managers who have touched almost 150 projects, and regularly work on 15 to 20 projects in any given week. The team members, managed in Mumbai by Ajay Vasudevan, include Shamim Siddiqui and Urvashi Tuli (April 2010), Prachi Jain (August 2010), Bhavik Shah and Robin Rajan (December 2010), and Tarun Bandi and Ashutosh Nadkarni (June 2011). Tarun and Ashutosh significantly expand the team’s experience base: Tarun has 5 years of experience as a Project Manager and Ashutosh has 8 years of data processing experience including strong skills in SPSS and Quantum. Survey Science also brought on two Project Managers in the Spring of 2011: Omkar Redkar and Bharat Shetty.

L – R (Standing): Bharat Shetty, Robin, Prachi, Urvashi, Ashutosh, Tarun. L – R (Sitting): Omkar Redkar, Bhavik, Shamim.
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While KN is still in the process of expanding the capabilities of the Project Managers at Ugam, the team has come a long way in the past year! Each team member is able to provide support in all aspects of project management – including SurveyMan setup, survey QC, 24-hour data checks, Edit Masters, table checking, and report QC. The team members are thrilled to be associated with KN, and are eager to continue increasing the value they add to our projects!

News Notes

"What Is It?" Answers Revealed – Rachel, Ivanna, and Bob DeFelice

First Thursday update

Rachel Harriet and Ivanna Velasquez (Panel Management) teamed up to produce an elaborate and engaging First Thursday in New Jersey, with the theme "What Is It?" First, participants reached into a number of bags and had to guess what they were feeling – and it wasn't always pleasant! (Jessica Germaine of PCN won this part.) Then, the crowd had to guess the identities of dozens of classic TV theme songs – from "The Partridge Family" to "Law & Order." The NJ victor was pop culture maven Bob DeFelice (Media); and, when the contest came to the New York office soon after, Audrey Rosen and Erica O'Neill (both of BI – CPG/Retail) took home the prize. This month's First Thursday theme in Roseland: A peanut butter fest staged by Kelly Farrelly and Albina Itskhoki (both of Media).

Recent EQS winners

Congratulations once again to our most recent EQS winners: Lucy Omo (May) and Heather Hudson (June)! Take another look at their pictures...

The cape has traveled with Heather to her new desk in the New York office – but where will it go next?

Garcia Research acquisition brings new CA, Tijuana offices, plus exceptional
MR talent

When Garcia Research Associates and Cada Cabeza joined KN, the reaction from clients was immediate and highly positive. We have added a team of engaging researchers to the KN family – and two established offices, in Burbank, CA, and Tijuana, Mexico. We are very excited to introduce you to these experts in Hispanic marketing research, and hope you will reach out to them whenever possible to seek ideas, opinions, and perspective.

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Carlos Garcia
Senior Vice President

Carlos is a highly respected leader in Hispanic research, providing insights that have guided major marketing and advertising efforts in a variety of industries.  As founder and guiding force of Garcia Research Associates and the Cada CabezaSM online panel – both now part of Knowledge Networks – his clients have included industry leaders in packaged goods, health care, entertainment and financial services.  Carlos's research experience ranges from new product and ad development to segmentation to deep-dive economic, political and brand equity studies. Before starting GRA in 1990, Carlos directed the quantitative divisions of two minority marketing research firms, and was Research Manager with Maritz Marketing Research in their Los Angeles office. Carlos was a cum laude graduate in Foreign Languages from Pomona College in Claremont, California. He holds Masters Degrees from the University of California at Berkeley (Comparative Literature) and National University in San Diego (Business Administration).

Carlos Yañez
Director

Carlos has over 10 years of experience working in the marketing research field in various capacities. As a Research Analyst for ASI Marketing Research (presently Ipsos-ASI), Carlos was responsible for the statistical analysis and interpretation of TV commercial study data. At Garcia Research, Carlos managed all of the company's ad hoc quantitative research studies including A&U studies, advertising tracking studies, concept tests, and home use tests. Carlos has extensive experience with telephone, central location and online research methodologies and has managed numerous large-scale research studies involving multi-methodologies. Carlos received his B.S. in Marketing Management and M.B.A from California State Polytechnic University in Pomona. He was born in Durango, Mexico and raised in Los Angeles. Carlos' interests include basketball, music and photography.

Angelica Gaxiola
Director

Angelica received her B.S. in Chemistry and Biology from UMSNH in Mexico. She has 23 years of experience in marketing research – all in the United States. Angelica is bilingual, and her experience includes a broad array of responsibilities and skills, including virtually all aspects of fielding quantitative studies, from questionnaire design through coordination of field work and coding of results in both general market and Hispanic market application. She has also participated in rigorous Procter and Gamble training sessions in Field and Coding Techniques. As field director of Garcia Research, Angelica has been responsible for the overall management of all GRA field work. She helped to build the Operations Center in Tijuana, overseeing a CATI facility with 48 interviewing stations, a staff of four field supervisors and more than 50 interviewers. Prior to joining GRA, Angelica worked for Research Resources as a Field and Coding Director. She enjoys the beach, traveling, movies and most of all spending time with her family.

Mayra Molina
Project Director

Mayra brings over 16 years of experience in Marketing Research to Knowledge Networks. She is responsible for managing and executing qualitative research projects, coordinating and managing general market, multi-ethnic, African American and Hispanic marketing research projects from inception to completion. The many groups that she works with include corporate, government, private, and non-profit organizations. Born in El Salvador, Mayra immigrated to the United States at the age of fifteen; she speaks English and Spanish fluently. Prior to joining Garcia Research, Mayra worked for Research Resources as a field director assistant. Mayra enjoys dancing, outdoor activities, and spending quality time with her family.

Marlene Rosas
Senior Research Analyst

Marlene began her career in Hispanic market research with Garcia Research as a call center interviewer in 2002. She quickly became a coder and helped train the Tijuana (TJ) coding team. As a fully bilingual team member, Marlene is a strong contributor to all projects; her responsibilities include questionnaire development, translations, managing vendors, quality control of projects, and constructing client reports. Marlene is currently in her senior year at California State University of Northridge, where she will be graduating with a Sociology degree in the spring of 2012.

Ana E. Tejada
Research Analyst

Ana was born and raised in Los Angeles CA and is of Salvadorean origin. She has eight years of market research experience with Garcia Research, where she began as the office receptionist; but Ana was very eager to take on more responsibilities and was quickly promoted to Jr. Quantitative Research Assistant. She has developed and demonstrated a keen understanding for researching Latino consumers; among her tasks are quality control for surveys, preparation of PPT reports and some analysis. Prior to Garcia Research, Ana worked for Regal Cinemas as an Assistant Manager as well as in the HR and payroll departments. When not working, Ana likes to travel, hike, and attend rock concerts.

New Public Affairs team puts down roots in D.C. office space

KN has grown a new team and a new office all at once. To serve the public affairs community, Survey Science was pleased to sign Chris Moessner, who has more than 20 years of experience using opinion research data for government and corporate communications programs. Chris and the team he is building will deliver research solutions for public relations firms, not-for-profit organizations, and trade associations.

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And, to give a focus to KN's D.C. presence – which already included S-2's Joe Garrett, Mike Lawrence, and Wendy Mansfield – Moessner and company have set up shop in new office space at Duke Street in Alexandria, VA. The four-story building, located near the King Street Metro stop, provides shared meeting space and other facilities.

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Training at KN: An Investment in Growth

By Lynne Armstrong

Training is a key priority at KN for the development of our valued colleagues, from entry- to senior-level staff. Training topics start with onboarding to give new associates the ability to navigate our systems – including (but not limited to) time reporting, SalesForce.com, SurveyMan, Workflow, and analytic techniques. Most of our training programs are developed and delivered internally by our own colleagues, whose investment of their time is significant. This commitment to helping others grow is just one sign of the collegial culture at KN, where employees realize that this growth strengthens the overall company and the quality of what we deliver to our clients.

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Check out KN Training Central on the home page of the intranet (in the lower right, under Common Links) for a calendar of scheduled training events, and an impressive library of over 150 recordings and PPT decks. Topics covered include:

• "New Trends in Media Use" – with The ARF's Horst Stipp, the former head of research at NBC Universal
• presentation skills from Meredith Paige, including some illustrative and entertaining clips
• a variety of KN processes from folks including Thomas Subias, Charles DiSogra, Elissa Chan
• analytic techniques explained by AAC – including Ellen Veccia and Katya Seryakova – and others
• overviews of key products, such as Quale and QuantM
• tips on building sales and client relationships from Ben Theriault and Audrey Rosen
• writing effective Executive Summaries, with Wendy Wallner

In 2010, over 640 KN colleagues participated in at least one of 26 training sessions – and training pace continues to be busy in 2011!

These numbers obviously translate into the sizable commitment of time and investment that KN has made and continues to make in training. We are very proud of the company's track record in developing and retaining staff, which is extremely important in the value that we bring to clients.

Custom Media, KN Dimestore bring clients, insights together for successful NYC event

The annual New York event for Media clients took on a new perspective – and significance – when the custom Media team and KN Dimestore joined forces. The panel of five included KN alum Daniel Slotwiner (now leader of custom metrics at Facebook) and representatives of ESPN, MTV, Horizon Media, and Laredo Group. At a beautiful new space in midtown's Eventi, over 80 Media and Dimestore clients mingled over breakfast and heard about the latest findings and offerings from KN – followed by enlightening discussion from the panelists on everything from digital measurement to privacy. KN broke new ground by addressing both the digital and non-digital sensibilities and concerns, and the reviews from clients have been strong indeed.

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Giving Back

Kelly Pinola (Project Management) will be participating in the NYC edition of the Race for the Cure on September 18th. Last year's Race brought in over $5.4 million, allowing Komen to fund a record-breaking $4.8 million in grants for community breast health programs, as well as local and national research programs to find the cure. Like Allison, Kelly created a team this year to honor someone very special to her; if you'd like to walk or run with her on the 18th, let her know by the end of the month – she is making T-shirts for her team. Go here to sign up; just click "Join Team" at the top of the team list. 

www.komennyc.org/goto/carols_crew

Allison and her daughter at Relay for a Cure

Allison Rodgers (Fulfillment Center) has participated in several walks to benefit cancer awareness: a 5k for Nicki -- a friend who just passed away of kidney cancer after the walk – and for the American Cancer Society: Relay for a Cure.

Green Update

New York Office Electric Bill Down 37%... Still Headed in the Right Direction

Twenty-two months into the 3-year Office Energy Reduction Project, we've reduced electricity usage by about 37%. The Project has focused on low cost / no cost energy efficiency improvements, including:

• We fine-tuned the air conditioner thermostats to reflect more closely the Occupied and Unoccupied periods. Also, the new models which were installed have a "smart" algorithm built in which starts the AC at the best time each day to reach the temperature set point at just the right time required by the schedule.
• We replaced about 15 incandescent track-mounted lights with some recently available fluorescent units that use about a third as much energy but produce the same amount of light...and they last over twice as long. Reducing light loads in summer saves not only the electricity for the lights, but in offices it reduces the air conditioning load as well.

Over the next 6 months, the Project will be focusing on three areas:

1. We will continue to try to re-lamp with LEDs where practical. LED technology for office lighting applications did not develop as fast as we had hoped over the last year, but in fact there have been some promising developments for certain applications, notably in task lighting.
2. We want to add one or two remote sensors to the AC wall mounted thermostats. This would help the thermostats know something about the space in general, as opposed to the temperature just by the wall where they are located. Strategically placed, remote sensors can maintain or improve comfort while reducing energy.
3. Based on the Project's efforts, learnings and results so far, we will be drafting an "Energy Reduction Bright Ideas" booklet to be shared around KN.

The Project so far appears to be on track to end up reducing office electricity usage by even 50%, more or less.

Items You Can Recycle at Your KN Office:

1. Toner cartridges: Each KN office has a box for this purpose
2. Plastics from packaged goods: See recycling grid, below; please remember: when recycling plastic bottles, you must remove the cap
3. Batteries used at KN – including toxic cell phone batteries: See recycling grid, below and/or your Green Team member
4. Paper: See recycling grid, below
5. Aluminum cans: See recycling grid, below
6. "Dead" KN keyboards, mice, etc. – See your Green Team member
7. Compact fluorescent light bulbs: Your Green Team member or other designated office member will serve as a conduit for Home Depot or other recycling hub